Sunday 11 January 2009

Hatfield Triathlon [2008]



T-Shirt & Mug Design for Hatfield Triathlon 2008...

The trainer sole was actually from my father's beloved training shoe, after applying to red paint then scanning. The same was done with the bike tread, from my fathers racing tyre. I wanted something original, not just another "t-shirt" for the collection.

Helvectica was used as the font, whilst I was limited to only a two-colour design. I had to feature the event sponsors logo, shown here above as "The Gas Company." Other specifications included the distances, which I positioned parallel with the bike tread and exactly opposite their appropriate activity.

The design was finished off with a motto which is a play on the design, (foot mark, trainer mark and bike tyre mark), directing a rhetorical question toward to audience. This, my first triathlon design, was printed on 20-40 mugs, 100-200 t-shirts.